The benefits of using Squarespace for your business website.
Squarespace offers many benefits to business owners seeking a robust and simple-to-maintain website solution. The advantages of using Squarespace include:
Low operating costs.
Fully managed maintenance and security.
Complete website ownership with no intermediaries.
24/7 customer support.
The old and out-of-date way
Unfortunately, despite a wide choice of hosted website platforms, businesses often employ providers using out-of-date, free, open-source software.
These providers frequently resell expensive monthly hosting, security, and maintenance services/packages for profit, which usually benefits them, not you.
Remarkably, these services often run into hundreds of pounds, which is ridiculous when you can obtain the exact services, if not superior, from Squarespace for as little as £12 per month.
Hosted services such as Squarespace, Shopify, and Webflow are modern and fully managed behind the scenes.
They give businesses freedom, control, and more time to focus on using their website as a marketing tool, making it work hard for their business.
I have summarised a few benefits of using Squarespace below.👇
Freedom and control
You can hire or fire a website designer (like me) anytime you like with no consequences. You have a direct relationship with Squarespace with no intermediary needed. You own the website, hosting, domain, mailbox and your content.
You will save your business time and money and avoid awkward encounters with less-than-helpful website professionals disgruntled with your decision to move your website and business elsewhere.
Sensible costs
I have witnessed website design businesses, large and small soul-traders, charging hundreds of pounds monthly for website hosting, maintenance and management services. It's ridiculous! You can get all those services from Squarespace for as little as £12 per month.
Marketing and promotion
Squarespace is not just a website builder or content management system. Instead, it is a comprehensive marketing platform equipped with various features and tools to assist you in making a significant impact on the web and bringing in the correct type of leads to your website.
Security and maintenance
Squarespace is a closed system, also known as a hosted system, that manages updates, plugins, website backup, and security automatically and passively. As a result, users can focus on creating and publishing content without worrying about their website's day-to-day performance. This feature makes Squarespace an attractive option for a hassle-free and cost-effective website management experience.
No third-party plugins!
Squarespace's strength lies in its ability to function without needing third-party plugins. The tools available within Squarespace are designed and developed solely by Squarespace for use on their platform. The upshot is that these tools are of a high quality and work very well. There are lots to choose from, including tools for email campaigns, appointment booking, membership areas and much more. It is very beneficial to have all these tools under one roof and avoid the hassle of integrating third-party software into a website, which can often suffer from low-quality developer maintenance and persistent security issues.
24/7 Customer support
Squarespace gives you 24/7 award-winning customer support as part of your plan, and if you do contact them with an issue, they are accommodating and incredibly supportive. As a business owner, you have a good alternative if you contact your website designer for help (if you use one) and they are unavailable. And at night, when they are asleep, they certainly will be! 😴
“I have witnessed website design businesses, large and small soul-traders, charging hundreds of pounds monthly for website hosting, maintenance and management services. It’s ridiculous! You can get all those services from Squarespace for as little as £12 per month.”
Further information and reading 🤓
There is a lot to cover about Squarespace, but for now, I don't want to overwhelm you with too much information. If you have any questions or need more details, please get in touch with me or explore the Squarespace website or the Squarespace Help Center.
